Each year, Lion Street and Life Insurance Strategies Group publish a Private Placement Life Insurance (PPLI) Market Report, an independent industry study covering carrier parameters, policy structures, investment trends, and regulatory developments across the U.S. PPLI market. It is written to help advisors and prospective policy owners understand current PPLI opportunities and applications for them and their clients.
The third edition (2026) includes updated data on participating carriers. Based on the AUA figures reported, Axcelus holds the largest disclosed AUA among participating carriers, at $18 billion as of December 31, 2025. It also covers policy financing, investment allocation trends, and the current legislative landscape. Read the full 2026 PPLI Market Report from Lion Street and Life Insurance Strategies Group.
Disclosure:
Lion Street Report 2026. Published May 15, 2026. The rating was provided by Lion Street and Life Insurance Strategies Group and was based on assets under administration as of December 31, 2025. Evaluation criteria included financial strength ratings, face amount capacity (including internal retention, auto-bind reinsurance, and facultative reinsurance), PPLI assets under administration (AUA), admitted states for issue, and availability of SMAs and IDFs. Five carriers were considered in the rating process.
