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about axcelus business coaching and consulting

Axcelus is the world’s only systematic business acceleration program helping entrepreneurs rapidly create faster-growing, profitable, and sustainable businesses for More Profits and More Life. Reliably. Repeatedly. Consistently… Guaranteed!

How can we make such a claim?

Axcelus began life with two questions in mind: "How can we bring affordable and high-quality business growth advice and tactics to a large number of growing entrepreneurs?", and "How can we create a worldwide team of purposeful, versatile and effective business accelerators bringing breakthrough growth - quantum growth - to business owners all over the globe?"

After working with hundreds of companies in dozens of industries, Paul Lemberg, Axcelus’ founder and CEO, began thinking about how to bring his structured and systematic approach to business growth to a wider group of business owners. This was not an easy question to answer - after all, no one had ever done this before.

While there are many consulting companies that offer business advice, most of these take a pretty ad-hoc approach. Consultants and business coaches working with emerging and entrepreneurial businesses are on their own to develop and implement their methodologies. While some of the larger consultancies offer structured approaches, they tend to serve a much larger clientele, and charge very hefty price tags for their services.

Paul had developed a business growth methodology which consistently increased profits and value for his clients, but was frustrated by only being able to help small numbers of business owners. Once he thought about those two questions, he started working on a systemized approach that would provide high-quality business advice and accountability. The goal of the system was to consistently and predictably help business owners rapidly increase their profits, and at the same time reduce their business' dependence on them.

Most business coaches - and the consultants at Axcelus are no exception - can serve up to 15 or 20 clients each. Perhaps a few more, but not many…

And most consultants make recommendations based on their industry experience and particular expertise. For some clients their experience is a perfect fit, but for others… Well, it just isn't. This means that some clients get the results they asked for, while others do not.

The Axcelus approach is a structured systematic approach built on proven methods the Axcelus leadership team has used successfully with hundreds of clients.

That system - The Axcelus Advanced Business Acceleration System - is the basis of how we help our clients increase cash flow, generate more leads, close more sales, improve operational control, and generally, have both More Profits and More Life.

The Axcelus Advanced Business Acceleration System

The Axcelus Advanced Business Acceleration System is a complete system for reliably increasing the cash flow, revenues and profits in almost any entrepreneurial business.

Designed to work with business owners and CEOs, the system is comprised of two main parts:

  1. a structured set of methods for helping business owners work through their day to day problems as well as transform their businesses for sustainable quantum growth, and,
  2. a proven set of Business Acceleration Modules with detailed step by step instructions covering everything from lead generation, sales process, cash flow management, financial control, even staffing, and systemization. Each of these Business Acceleration Modules contains one or more detailed processes that will transform and accelerate your business in its designated area.

Three Tracks for More Profits and More Life

All Axcelus clients begin with a set of core Business Acceleration Modules including Vision and Values, Goal Setting, Financial Control Console, Marketing Messaging, Target Markets, Time and Priority Management, Business Planning, and Game Planning.

Beyond the Core Program, there are three major areas of focus.

  • Business Development includes a complete sequence of marketing strategy, tactics for bringing in more qualified leads, market communications, and lead conversion modules to close more sales.
  • Organization and Systems covers the entire process of turnkeying your business, as well as other areas of organization, including hiring strategies, position descriptions, and staff development.
  • Personal Leadership helps entrepreneurs transform not only the business but themselves, to achieve "More Profits and More Life." It includes tools for time management and effective delegation, along with a number of other key leadership strategies.

Each focus area has its own core modules, along with a number of optional modules that you will implement in a sequence custom designed to produce the best results for your business.

Automatic Accountability

These tactics and techniques only have great value if you execute them. To make sure that happens we use a specially designed piece of software we call Axcelus Tracker. Axcelus Tracker keeps track of each of client's commitments and projects for the week, and helps clients stay focused on the activities that will produce accelerated results. Each week our clients commit to a series actions and results, and Axcelus consultants help keep clients on track. The web-based Axcelus Tracker makes this easy and keeps an ongoing record of client's actions and progress.

Some examples of the kind of results we've been able to produce using the Axcelus principles and systems:

Internet Hardware Company
The CEO used the systems to "reinvent" the company, and was able to sell in a private sale to a large software vender, at a substantial multiple just before the dot-com crash!

Investment Banker
This Tax specialist worked with the system to double his income several years in a row, exceeding $1,000,000 personal income.

Music Publisher
This niche publisher used the system to revamp the sales force and entire sales process, as well as develop strategic alliances with major record labels. They also crafted a unique financing strategy, and as a result, the company increased revenue 200% in the first year alone.

Software Company
This software company used the principals in Axcelus’ systems to salvage a dead brand. They created new sales process, including "usage scripting" and superior access tools. Profits zoomed from a net loss to 35% net profits. The company is on track this year for even greater revenue growth, and is now turnkeying the entire operation.

Document Management
This legal document management company used the system to create new sales territories, new marketing alliances, restructure its sales process, and change the whole sales force. Then they reconfigured the entire product development process, resulting in better than 53% revenue gains, and more importantly, doubling operating profits.

Publishing Company
The CEO's goal was to sell his company for $20mm. Using Axcelus principles we structured a reverse merger getting into the public equity markets, and sold the entire business nine months later. PS, the CEO got his $20 million.

Software developer
This management-owned company used the Axcelus system to create an up to date and inspiring company and product vision, plus a completely new growth strategy. They turnkeyed their product development cycle, cutting months off the traditional project, and brought in record profits. The company has grown 3-fold since implementing our business acceleration strategies.

Records Management Company
As a result of the Axcelus strategic reinvention program, overall revenues grew more than double within nine months, resulting in a sale of the company to a public company, for a sum far in excess of the owner's expectations.

Consulting Company
This firm used the Axcelus coaching to create new strategic vision and multi-year implementation plan. Over three years revenues grew forty percent, each year, along with the introduction of several new service lines.

Database Technologies
The CEO and management team used our systems to create new strategic business design, and fresh business plan which raised $2 million.

Financial Planning Company
Using the Axcelus principles, we facilitated a management transition for this family business. As a result of management and marketing changes, the first year's results exceeded prior years within 3 months, and broke all sales records. The following year revenue growth exceeded 40% - WITH NO ADDITIONAL WORK!

Office Products distributor
The owner of this competitor refused to bow to Staples and Office Max. Instead, using Axcelus's marketing systems, they doubled revenues within 5 months by changing marketing mix from advertising to targeted postal mail and email, and instituting a phone follow-up campaigns to revive dead customers.

All together, we have used our business coaching methods - either directly with coaching clients, or indirectly, with seminar attendees and people who've purchased our home study programs - to help thousands of entrepreneurs with very big companies and much smaller ones, in scores of industries and hundreds of niche markets. We have helped business owners grow revenues, profits and equity in retail sales of all kinds:

  • Financial services (life insurance, property and casualty, securities sales, banking, financial planning, title companies)
  • Technology (software, computer hardware, internet services, biotechnology, medical device manufacturing, systems integrators)
  • Food services (restaurants, catering, coffee bars, event planning)
  • Franchise developers
  • Consulting services, advisors, training companies, and other coaches of all kinds
  • Multi-level marketing
  • Healthcare (MDs, chiropractors, dentists)
  • Real estate (investors, developers, brokers)
  • Publishers (print publishers, music publishers, and online, web-based publishers
  • Heavy industrial companies, including oil-field services, chemical companies, construction
  • Office services, office suppliers
  • The list goes on and on…

Axcelus rigorously trains our certified consultants for more than 120 hours in methods of business building that are universal. These methods are not generic, but custom-crafted and custom-fitted. Our consultants employ a large suite of business development tactics, choosing only the right ones for your exact situation.

Which is better, an expert or a system?

People ask this question all the time, and they wonder if systemized doesn't mean "cookie cutter." They think that having an expert would be so much better.

But in fact, the opposite is true.

Of course, experts are great, but the problem with experts is just this: their expertise is usually in a very narrow, focused area. And they might be great for a specific type of company, but you have to ask if their exact expertise is a perfect match for your business. If it isn't, you're likely to get the wrong advice.

As opposed to an expert who may or may not fit your business, the Axcelus approach is systemized - and we think that is a very good thing indeed.

Systemized means consistent, which means you can eliminate the ups and downs, producing positive ever-increasing results month after month and year after year.

Systemized means repeatable, which means you can expand to other locations, or sell your business model as a license, a franchise, or a business in a box.

Systemized means scalable, which means that as you increase your revenue you get to keep a greater share of each additional dollar as profits.

Systemized means duplicable and trainable, which means that you can more easily get the people you need to expand your business, and that your business is not dependent on one or two key people.

Systemized means freedom, which means that because your business is no longer dependant on you, you can take leave to work on other projects, or just go on long vacations, and your business will still prosper. You are no longer tied to it and it is no longer tied to you.

Systemized means work-flowed and documented, which means that our methods and processes can be brought to your business by a variety of consultants, and your business will benefit from a consistent approach, rather than the idiosyncratic approach that most business coaches will be required to bring. It also means that if your consultant should be away on leave, you can always get the help you need.

Systemized means expandable, which means that your Axcelus certified consultant can focus more specialized knowledge on your business issues than any other single coach could, and that no matter what your business challenge, Axcelus has a structured, proven way to address it.

Systemized - because it means consistent, repeatable, scalable, duplicable and trainable, work-flowed and documented and expandable - means that Axcelus consulting can help your business grow faster and more reliably than any other approach available today.

And no, systemized, never means "cookie cutter." In fact, it's just the opposite. "To a man who has only a hammer, every problem looks like a nail." Axcelus certified consultants have more tools in their tool bag than anyone else working in the field today, and that means that your solutions are never "cookie cutter" or "off the rack." They are completely custom-tailored to your needs, in a way that only a systemized approach could be. That's why you want systemized consulting.

And then again: our certified consultants are experts - they're experts in making the Axcelus Advanced Business Acceleration System work for you.

To find out more about how you and your company can benefit from Axcelus consulting and the Axcelus Advanced Business Acceleration System, call us at 858-951-3055, or visit our contact us here.

Our Consulting Team

 

 

 

 

 

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"Be Unreasonable makes it easy for people to step beyond the hum-drum of doing what's expected, and transform themselves into something extraordinary. It's a step-by-step guide to the mindset for rule breaking and destiny making, and will help readers take control of their business future.”-T. Harv Eker, author of the #1 New York Times bestselling book Secrets of the Millionaire Mind™

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